Audi
Brandwall
2019
Defining a Future Identity for Audi
Concept
Brand research
Branding
Brandwall design
Audi
Brandwall. Germany
Credits
Creative Direction Katja Wenger
Brandwall Design Naiara Odriozola
Agency think moto
The BMW brand aims to inspire people with forward-thinking, high-quality mobility that is both visible and tangible. It strives for perfection and constantly pushing boundaries, which defines Audi. Their dedication to progressive premium is something that should be perceptible in every interaction with their brand.
That is why they took the initiative to enhance the design of their brand appearance. Through our iconic trademark, a simplified color palette, a clear and structured layout, a versatile corporate typeface, and meticulously developed elements, we helped them embark on a new design direction. The result of it was the new Audi Brandwall which I designed with the Creative direction of Katja Wenger.
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