think moto
brand agency
2020
The reboot of the think moto Academy website
User research
UX Audit
Concept
UX/UI
Interaction
think moto
Web design Berlin
Credits
Creative Direction Markus Kleine-Vehn
Head UX/UI Design Naiara Odriozola
Agency think moto
think moto is a design and innovation agency for products and brands. The team led by Katja Wenger and Marco Spies supports companies and organizations in their digital transformation. As an in house designer, I was asked to design the new think moto Academy website.
The new think moto Academy offers workshops and seminars for design and marketing professionals who want to develop their professional skills. Through curated products, experiences, and collaborations with our partners, the Academy website brings forth various facets of the think moto culture.
The user experience
From the physical workshops to the online presence
After interviews with the founders of think moto, a further UX design audit and the development of new user personas, I defined what would be the new UX of the website. The new wireframes would represent the experience more suited to the new design personas which reflected the course attendees.
I proceeded with designing the wireframes of the new website. Working together, with Katja and Marco we created an immersive digital academy site inspired by the think moto academy physical experience. The approach makes the site feel like a natural extension of the brand.
The user interface
Innovative, supportive & experienced
think moto wanted to foster design thinking, attract talent and show off the amazing work of its design teams. Their new image also embraced by the think moto website, served as the main pillar for the Academy website. The goal was have a look that belonged to the main site but still make it unique.
The think moto Academy site reflects the vibrant brand identity and user-oriented approach from think moto but it adapts to it's own needs as an educational site creating a distinct brand voice.
@ Naiara Odriozola. All rights reserved